Search Engine Optimization Services

SEARCH ENGINE COMPATIBILITY REVIEW

We carry out a detailed overview and analysis of a site’s search engine compatibility in terms of HTML design, page extension, link popularity, Title and META Tags, body text, target keywords, ALT IMG Tags, page load time and other design elements. We then provide a detailed report (if applicable) with recommendations based on findings such as what design elements need tweaking to make the site as search engine friendly as possible.

COMPETITION ANALYSIS

We will analyse not only the pages of other web sites, providing you with an effective means of keeping abreast with the real competition out there.

SEARCH TERMS/KEYWORDS ANALYSIS RESEARCH SELECTION & INTEGRATION

If your website do not contain related keywords, web surfers will be unable to find the website when they conduct searches. We will need to locate terms that are popular and relevant to your site. The optimal terms in a site should be terms that a potential customer would use when searching for a website with its content. In order to achieve success your website should be optimised with terms and phrases that are descriptive, related to its content to receive a significant amount of searches.

a) Keywords analysis and research cross-referencing Yahoo (Overture), Google, Word Tracker & Keyword Discovery with regional search volume estimates and with best KEI (Keyword Effectiveness Index).

b) Selection displaying related search results & semantically related phrases.

COPYWRITING

As far as search engine promotion is concerned; your web site's text content is your key to success or indeed failure. Each search engine uses various ranking criteria to determine the "relevance" of a web page to a user's search, the most significant of which is the actual text content of web site's pages. Ultimately, a good SEO web site has a wealth of text content - and such a site deserves to rank highly in the search engines if it provides searchers with a wealth of information. We have both the SEO and writing expertise to help you create enough relevant, keyword rich copy, engaging content and you will have a web site to be proud of with pages that both your visitors and the search engines will be happy with. Please visit our Copywriting Website for more details:

Copywriters World

ON-PAGE OPTIMIZATION

To include:

a) Title and META Tags, body text, ALT IMG Tags, H1 (Headings) etc.

b) Integrating the selected keywords with the optimum word depth & keyword density (the optimum keyword density for targeting the majority of search engines is considered to be between 3% & 9%).

OFF-PAGE OPTIMIZATION - INBOUND LINK BUILDING

Link Popularity is important because it is a major factor used by search engines in determining a site's position in search results. Generally, a site with more inbound links will be positioned higher than a similar site with fewer links. Link Building has become “big business” for unscrupulous “link suppliers” we hear every day people including Webmasters and so called experts SEO buying and selling links, problem is that the recent Google shake-up is all about paid links. Google is now "punishing" websites for having paid links, because they feel it's cheating the system (algorithm). This might upset some, but they are doing it to improve the quality of their results. Google is now moving towards algorithms that favour sites that are "naturally" linked to. This means all those shady SEOs who were buying links up by the hundreds some at high costs can't cheat good sites out of the rankings anymore.Be warned!

One of the easiest and best ways of obtaining Inbound Links is by submitting your site to quality good PR Directories in relevant categories. Prices depend on the number and quality of Directories (see our pricing list).Other methods include:

* Social Bookmarking Submissions

* Articles Writing & Submissions

* Comments on Popular Blogs (Reviews)

Ranking Reports (view sample ranking reports)

Site Monitoring & Maintenance

Once good rankings have been achieved, the SEO process doesn't end, on the contrary it continues, we provide a General Site Maintenance to include:

1. SEO:

It must be understood that generic SEO is a moving target. Things change search engines constantly update and modify their ranking criteria. What was successful today may not be successful tomorrow. You need to keep up to date after all well over 250,000 new domains are registered each and every month, you don’t want new sites to push you down in the ranking, therefore, analysis is completed every month and the website "tweaked" for as long as the site is not ranking very high enough, or is falling.

2. SITE MAINTENANCE:

It is not enough to attract visitors to your site. You should also make sure they do not leave straight away. Studies have shown that nearly a third of people do not return because of usability and quality issues. Naturally, you must find and fix revenue-burning problems, therefore we will regularly examine your site's Web pages and checks for common problems such as: Broken links, Missing images, Untitled pages, Slow pages, Broken anchors, Missing Meta tags, Stale Content etc.

REGULAR REPORTING

We strongly believe in constant communications to keep clients up to date by sending out the following regular reports:

- Initial Web Pages Analysis Reports
- Keywords Analysis, Research & Selection Reports
- Optimized Web Pages Reports
- Link Popularity Reports
- One Complete Set of Ranking Reports (for weekly or fortnightly reports, a monthly Maintenance Arrangement must be taken see above)

* Please note that no 2 websites are similar, prices very much depend on the size of the website and how competitive are the keywords, therefore we strongly advise to review a client’s website to make proper assessment and convey an accurate quote and delivery schedule.



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